Looking for a smart online marketing strategy for your manufacturing and/or distribution company? Here are 6 things you can do to drive traffic to your website, stand out as an industry leader, and generate leads. 1. Start by clearly defining your ideal client and over-arching goals and objectives. Then create website content that showcases what […]

For many restaurant owners, marketing can be completely overwhelming. With so many channels and platforms to choose from, your options can seem endless: from your website and email marketing to social media and Google ads. Then there are traditional advertising vehicles such as direct mail, newspapers, magazines, radio and TV. How are you supposed to […]

1. Have a Plan. The competition among restaurants is fierce, and investing resources in marketing is critical to your success. Before you dive in to traditional or social media, it’s critically important to figure out which marketing channels are best for your business. To do this, you’ll need to step back, get clear about your […]

Those of you who follow me know how passionate I am about smart marketing techniques that help small and mid-size companies grow. I am constantly consuming books, articles and blogs about the art and science of marketing – not only to feed my “obsession,” but to sharpen my skills in order to provide maximum value […]

Social media is a powerful tool in your marketing arsenal. As a component of your overall marketing plan, it can create personal connections and engagement with your customers that is literally worth its weight in gold – if it is used correctly. Small business owners often jump into social without any clear plan. This is […]

With over 1.65 billion users, Facebook offers a tremendous opportunity to reach your clients and connect with your audience. It’s the perfect channel for small business owners looking to amplify their brand and target their ideal clients in an efficient and cost effective way. Because Facebook business pages function a bit differently than personal pages, […]

You’re finally at a point where you want to invest your time wisely and work “on your business” and not “in your business.” You also realize that growth requires partnerships with other professionals that will help you achieve your lofty goals with efficiency and excellence. That’s why you’ve decided to tap an outside firm to […]

Don’t know how much to spend on marketing? Our Marketing Budget Breakdown can help. Every time I ask a business owner, “What is your marketing budget?” this is what I hear: Crickets. Complete and utter silence. Typically there are two reasons for this sudden and uncomfortable halt in communication: They avoid giving a specific number […]

Did you know that reaching customers closest to you is surprisingly easy? The reason is that so many online searches include phrases like “near me” or “closest.” Having a local strategy in place that encourages neighboring prospects to reach out to you is a great opportunity that all small businesses should take advantage of. Here […]

As a small business owner, you understand the importance of a well-executed marketing plan that will help you reach new clients and fill your sales pipeline. But with limited time and marketing dollars, knowing how best to reach your customers is often a challenge. So we’ve done some of the heavy lifting for you. Here […]

You have a “to-do” list a mile long. You have no time to develop a cohesive strategy for achieving your business goals, let alone train your staff to help you get there. And besides, no one on your team really has the time to dedicate to marketing. If this sounds like you, maybe it’s time […]

What’s the Best Way to Market My Business? For many small business owners, marketing can be a daunting task at best – and completely overwhelming at its worst. There are so many channels and platforms to choose from that your options can seem endless. There’s your company website, email marketing and the multitude of social […]

Most small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design. Random Acts of Marketing. While these are all potentially great tools for promoting your company, it is critical to […]

Small business owners work hard to find ways to continually attract new customers. When it comes to getting new business, it’s fairly common for business owners or their marketing teams to toss what they tried in the past (whether it was successful or not) and say, “Okay, we need to think outside the box.” Although […]

I get it. You’re busy running your business. You know marketing is super-important but – seriously – you don’t have time to eat lunch most days, let alone wade through oceans of info and advice. Well, my friend, “Sabrina Says…” is for you. I’ve distilled the mysteries of marketing into bite-sized pieces that are easy […]

Smart Marketing Matters. Many small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design. While these are certainly great tools for promoting your company, it is critical to take a […]

Most small business owners have established their big-picture goals for the upcoming fiscal year. They may have outlined specific objectives, such as increasing product sales by 20% or improving their website’s visibility and user experience. Overarching goals are important, but they too often turn into lofty ideals instead of concrete actions. What turns ideas into […]

Watching Small Businesses Grow Makes Me Happy My husband Bob is a serial entrepreneur. Together we have taken risks and experienced the ups and downs of owning a business. We’ve celebrated many successes and weathered plenty of disappointments. For 18 years, I’ve had an amazing role model and mentor living right under my roof. And […]