6 Key Online Marketing Strategies for Manufacturers and Distributors

October 31, 2017 7:55 pm Blog; Marketing

Looking for a smart online marketing strategy for your manufacturing and/or distribution company? Here are 6 things you can do to drive traffic to your website, stand out as an industry leader, and generate leads. 1. Start by clearly defining your ideal client and over-arching goals and objectives. Then create website content that showcases what […]

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What’s the Best Way to Market Your Restaurant?

September 11, 2017 2:54 pm Marketing

For many restaurant owners, marketing can be completely overwhelming. With so many channels and platforms to choose from, your options can seem endless: from your website and email marketing to social media and Google ads. Then there are traditional advertising vehicles such as direct mail, newspapers, magazines, radio and TV. How are you supposed to […]

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Drive Traffic To Your Website – Fast

August 16, 2017 11:19 am Blog; SEO

The process of increasing your website rankings takes time. You need to create engaging copy that is carefully crafted to strategically include thoroughly researched search terms, submit updated pages to Google for indexing, wait for Google to crawl and index the pages, then wait some more for Google to start including your website in the […]

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7 Smart Marketing Tips for Restaurants

July 6, 2017 10:21 am Blog; Marketing

1. Have a Plan. The competition among restaurants is fierce, and investing resources in marketing is critical to your success. Before you dive in to traditional or social media, it’s critically important to figure out which marketing channels are best for your business. To do this, you’ll need to step back, get clear about your […]

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Sabrina Says: 5 Favorite Tips from “Marketing in the Trenches”

May 16, 2017 12:37 pm Marketing

Those of you who follow me know how passionate I am about smart marketing techniques that help small and mid-size companies grow. I am constantly consuming books, articles and blogs about the art and science of marketing – not only to feed my “obsession,” but to sharpen my skills in order to provide maximum value […]

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Is Your Social Media Strategy Going Nowhere?

May 3, 2017 9:14 am Marketing

Social media is a powerful tool in your marketing arsenal. As a component of your overall marketing plan, it can create personal connections and engagement with your customers that is literally worth its weight in gold – if it is used correctly. Small business owners often jump into social without any clear plan. This is […]

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How to Set Up a Facebook Business Page

April 26, 2017 12:56 pm Marketing

With over 1.65 billion users, Facebook offers a tremendous opportunity to reach your clients and connect with your audience. It’s the perfect channel for small business owners looking to amplify their brand and target their ideal clients in an efficient and cost effective way. Because Facebook business pages function a bit differently than personal pages, […]

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How to Get the Most from Your Virtual Marketing Team

April 17, 2017 1:16 pm Marketing

You’re finally at a point where you want to invest your time wisely and work “on your business” and not “in your business.” You also realize that growth requires partnerships with other professionals that will help you achieve your lofty goals with efficiency and excellence. That’s why you’ve decided to tap an outside firm to […]

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Email Marketing Strategy Template

February 21, 2017 9:17 am Blog; Email Marketing

In today’s business world, there are so many tools to market your business that it’s no wonder many entrepreneurs suffer from that paralyzing condition: Marketing Overwhelm. Back in the day, it was simple – pay a boat-load of money on newspaper, magazine, and radio advertising. Simple, yet crippling to your budget. So, how effective is […]

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Marketing Budget Breakdown – 5 Step Plan

February 14, 2017 7:16 am Blog; Marketing

Don’t know how much to spend on marketing? Our Marketing Budget Breakdown can help. Every time I ask a business owner, “What is your marketing budget?” this is what I hear: Crickets. Complete and utter silence. Typically there are two reasons for this sudden and uncomfortable halt in communication: They avoid giving a specific number […]

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Mobile Marketing Strategies For Small Business

February 8, 2017 5:12 pm Blog; Website

When Google speaks, we listen. Smart business owners and savvy marketers know that having a mobile-friendly website plays a critical role in online search rankings. We learned the importance of mobile-responsive design – meaning your site adjusts to the size of the device it’s viewed on – back in 2015 (and shared our SEO tips […]

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Hyperlocal Marketing Strategies for Small Businesses

January 20, 2017 4:34 pm Blog; Marketing

Did you know that reaching customers closest to you is surprisingly easy? The reason is that so many online searches include phrases like “near me” or “closest.” Having a local strategy in place that encourages neighboring prospects to reach out to you is a great opportunity that all small businesses should take advantage of. Here […]

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7 Great Marketing Ideas For Small Businesses

January 13, 2017 12:39 pm Blog; Marketing

As a small business owner, you understand the importance of a well-executed marketing plan that will help you reach new clients and fill your sales pipeline. But with limited time and marketing dollars, knowing how best to reach your customers is often a challenge. So we’ve done some of the heavy lifting for you. Here […]

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Does Your Website Make a Great First Impression?

October 24, 2016 10:13 am Website

Your website is your company’s personality, tone, and sales channel all in one — a holy viral trinity, if you will. It needs to be eye-catching yet simple, elegant yet efficient. A lifeless website reflects a lifeless company. Now that more and more business is trafficked online, your website’s initial first impression is like a […]

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5 Reasons to Hire a Virtual Marketing Partner

October 19, 2016 8:48 am Marketing

You have a “to-do” list a mile long. You have no time to develop a cohesive strategy for achieving your business goals, let alone train your staff to help you get there. And besides, no one on your team really has the time to dedicate to marketing. If this sounds like you, maybe it’s time […]

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Want to Market Your Business Better? Ask These 3 Questions

September 21, 2016 10:11 pm Marketing

What’s the Best Way to Market My Business? For many small business owners, marketing can be a daunting task at best – and completely overwhelming at its worst. There are so many channels and platforms to choose from that your options can seem endless. There’s your company website, email marketing and the multitude of social […]

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Does Your Website Have a Purpose?

August 16, 2016 11:40 am Website

When you first started your business, you knew you needed a website that captured what your product and service was all about. Today, perhaps your business has grown. Or changed. Or both. There may be signs that the website that worked for you back then needs to be updated or expanded; maybe the old website […]

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Random Acts Of Marketing Do Not Work

July 12, 2016 1:40 pm Marketing

Most small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design. Random Acts of Marketing. While these are all potentially great tools for promoting your company, it is critical to […]

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Welcome spring! Is your site set to bloom?

April 19, 2016 12:10 pm Website

Your website is your company’s nucleus, home base, heartbeat. When serviced well, it piques customer curiosity and fuels your brand as the most efficient and effective system to funnel business. We live in a digital age, meaning your website is the brick and mortar of your company. Style, content, and functionality must flourish in tandem […]

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Plan Smart: Think Inside The Box

March 25, 2016 12:28 pm Marketing

Small business owners work hard to find ways to continually attract new customers. When it comes to getting new business, it’s fairly common for business owners or their marketing teams to toss what they tried in the past (whether it was successful or not) and say, “Okay, we need to think outside the box.” Although […]

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