Most small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design. Random Acts of Marketing. While these are all potentially great tools for promoting your company, it is critical to […]

Your website is your company’s nucleus, home base, heartbeat. When serviced well, it piques customer curiosity and fuels your brand as the most efficient and effective system to funnel business. We live in a digital age, meaning your website is the brick and mortar of your company. Style, content, and functionality must flourish in tandem […]

Small business owners work hard to find ways to continually attract new customers. When it comes to getting new business, it’s fairly common for business owners or their marketing teams to toss what they tried in the past (whether it was successful or not) and say, “Okay, we need to think outside the box.” Although […]

I get it. You’re busy running your business. You know marketing is super-important but – seriously – you don’t have time to eat lunch most days, let alone wade through oceans of info and advice. Well, my friend, “Sabrina Says…” is for you. I’ve distilled the mysteries of marketing into bite-sized pieces that are easy […]

Your website is your company’s virtual home base. It powers your brand and has the potential to be the most efficient and effective way to funnel business. If you’ve done your homework you know the basics: Your site needs great design and functionality, fresh and engaging content, and up-to-the-minute search engine optimization (SEO). But before […]

Smart Marketing Matters. Many small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design. While these are certainly great tools for promoting your company, it is critical to take a […]

Most small business owners have established their big-picture goals for the upcoming fiscal year. They may have outlined specific objectives, such as increasing product sales by 20% or improving their website’s visibility and user experience. Overarching goals are important, but they too often turn into lofty ideals instead of concrete actions. What turns ideas into […]

When you started your business, you thought long and hard about your brand and created a website that captured what your product or service was all about. Today your business has grown. Or changed. Or both. And there are signs the website that worked for you back then isn’t exactly pulling its weight these days. […]

Google processes over 3.5 billion searches per day. Some of those searches are most likely related to your products or services. Generally speaking, if you want your website to be included in the top results for those searches, you need to make sure your website incorporates proper search engine optimization, otherwise called SEO, techniques. That […]

Hyped Up Hype /hip/ 1. {Webster} to intensively promote a product or idea 2. {Urban Dictionary} when someone gets excited about something No disrespect to Mr. Shakespeare, but while Romeo and Juliet may have quibbled over “What’s in a name?”, the answer is “Everything” when it comes to your business. The power of a name […]

Watching Small Businesses Grow Makes Me Happy My husband Bob is a serial entrepreneur. Together we have taken risks and experienced the ups and downs of owning a business. We’ve celebrated many successes and weathered plenty of disappointments. For 18 years, I’ve had an amazing role model and mentor living right under my roof. And […]