Most small business owners approach marketing by stringing together a series of one-off ideas, like an ad in a magazine or on Facebook. A new brochure to hand out at a trade show. A website re-design.
Random Acts of Marketing.
While these are all potentially great tools for promoting your company, it is critical to take a step back and ask yourself, “What is the big marketing picture?”
Knowing and fully understanding the “big marketing picture” is an absolute first step.
So where do you begin? A good first step is to answer the following key questions:
♣ What are your overall goals and objectives?
♣ Why are you in business? What is your mission?
♣ What problem is your company solving?
♣ Who are your competitors?
♣ What’s the profile of your typical customer?
Once you’ve answered these questions and have created a message the speaks to the value of your business to your target audience, you will confidently know the best way to communicate with your existing customers and with new prospects.
So much for random acts of marketing!
You can now act with purpose and confidence and know that the marketing tools and ideas that you will implement are tied to your business goals and are carefully crafted to meet your ideal audience where they spend their time.
In other words, smart marketing starts with a plan. Nothing random about it.
If you need guidance, insight, strategic thinking – or someone to help you just do it already – just reach out and let’s talk it through: firstname.lastname@example.org.
P.S. The one random thing we do love – are random acts of kindness. “We make a living by what we get, but we make a life by what we give.” ~Winston Churchill