With over 1.65 billion users, Facebook offers a tremendous opportunity to reach your clients and connect with your audience. It’s the perfect channel for small business owners looking to amplify their brand and target their ideal clients in an efficient and cost effective way.
Because Facebook business pages function a bit differently than personal pages, we’ve put together a quick reference guide to setting up your business page. It’s important to determine how you want your page to support your business and gather all of the information and images you’ll need ahead of time to help simplify the process.
Let’s get started!
1. Open the following URL to create a business page on Facebook:
You’ll be asked to choose from one of six categories for your page: local business or place, company or organization, brand or product, artist and several others. Don’t worry if you’re not sure about the category – you can always change it later.
2. Once you’ve completed this preliminary step, you will add details about your business such as the website address for your brand, a description, a custom URL for Facebook, and your profile picture. You can also add a cover photo or skip this step for now and come back to it. Be sure to fill out your profile as completely as possible.
3. You’ll need to add collaborators to your page if you plan on sharing managerial duties. This grants others access to your page in a variety of roles, depending on the functions you want them to perform. The choices are admin, editor, moderator, advertiser and analyst. To add collaborators, go to your page settings and the “Page Roles” section. You can type in the name of any Facebook friend or person who has liked your page, or an email address associated with a Facebook account.
For more detailed information about creating your page, check out this blog by bufferapp:
Now you’re ready for your first post! But before you dive in and start adding status updates, events, photos, or videos, it’s absolutely critical that you have a well-thought-out marketing plan with a strong social media component. Adding fresh content consistently, boosting posts, and advertising strategically is what turns Facebook into an effective marketing tool that builds followers and keeps them engaged with your business.
Do you have a social media strategy? If not, we’re here to help. Let’s get social together!