What’s the Best Way to Market My Business?
For many small business owners, marketing can be a daunting task at best – and completely overwhelming at its worst.
There are so many channels and platforms to choose from that your options can seem endless. There’s your company website, email marketing and the multitude of social media platforms such Facebook, Twitter, LinkedIn and Instagram. Then there’s traditional advertising including direct mail, newspapers, magazines, radio and TV.
It’s hard to know where to begin.
One thing is for sure: when you’re busy running a business, there is simply not enough time in the day to evaluate each one and know if it’s a good fit. And frankly, the pressure of making the right choice when you have a limited marketing budget can be totally unnerving.
Before you even attempt to start the process of figuring out which marketing channels might actually deliver tangible results, we’d like to make a suggestion. Take a step back and ask yourself three questions:
1. Do you know what your primary business goals are and how you will go about achieving them?
2. Do you have a big-picture marketing strategy that supports your goals?
3. Do you have the time and expertise to effectively implement your marketing plan?
If you can answer all three questions with an enthusiastic “Yes,” you are well on your way to creating some amazing marketing plans for your business. However, if you answered “No” to even one of these questions, it may be time to invest in a virtual marketing partner.
What’s that, you ask?
Simply put, it’s outsourcing your marketing planning to an experienced professional who is dedicated to delivering results – even when you’re too busy to think about it.
Your virtual marketing partner will take the time to really get to know you and your business. Then they’ll dive deep to determine the best strategy to build your brand and achieve your growth goals – efficiently and effectively.
They will also help you get the most from your marketing dollars by choosing channels and creating programs that fit your budget – and helping you steer clear of costly mistakes that can hurt your bottom line.
Would you like to stop worrying about how to market your business and have a smart, strategic plan in place? I’d like to hear about your challenges and see if I can help.
Let’s jump on a free 20-minute call and explore your options.