For many restaurant owners, marketing can be completely overwhelming. With so many channels and platforms to choose from, your options can seem endless: from your website and email marketing to social media and Google ads. Then there are traditional advertising vehicles such as direct mail, newspapers, magazines, radio and TV.
How are you supposed to know which ones will generate the most foot traffic or boost online reservations? You’re busy running the day-to-day and there are barely enough hours in the day to do that – much less learn the benefits of Facebook vs Instagram. With limits to your time, expertise and budget, it’s imperative to make the best possible choices with the smallest margin for error.
Our advice? Press PAUSE. Before you try to figure out which marketing channels might deliver tangible results, take a step back. And ask yourself these three questions:
1. Have you identified your primary business goals and how you will achieve them?
2. Do you have a big-picture marketing strategy that supports these goals?
3. Do you have the time and expertise to implement your marketing plan?
If you answered all three questions with a confident “Yes,” chances are you have the vision and resources to create an exciting and effective marketing plan for your restaurant. However, if you answered “No” to even one of these questions, it may be time to consider working with a virtual marketing partner.
What exactly does this mean? Here’s the bottom line: It’s about outsourcing your marketing planning to an experienced professional who is dedicated to delivering results – even when you’re too busy to think about it.
Your virtual marketing partner will take the time to really get to know you and your restaurant. They will create a strategy to build your brand and achieve your goals. And they will make sure you get the biggest bang for your marketing buck by choosing the most effective promotion channels and creating promotion programs that fit your budget.
Partnering with a virtual marketing professional you trust is a tremendous weight off your shoulders. Ready to talk about how outsourcing will help you get where you want to go? Let’s jump on a free 20-minute call and explore your options.